Watch Customers Fight Their Way into your Store
August, 2006
Recently, many pharmacies have been enquiring about our award-winning kiosks as they recognise the many opportunities they can bring to their stores. Have you considered the benefits of a photo kiosk in your pharmacy? Photo.Teller can compliment your business in many ways.
1. Attract More Customers into your Store
Photo.Teller is another reason for people to enter your store to buy your products and utilise your services. Place it near your front entrance so everyone who walks by will see it. You will notice the number of photo customers increasing once people know you have a kiosk.
2. Increase the Number of Profitable Services You Offer
Our Photo.Teller kiosks have a complete range of digital printing services and products for your customers to utilise. The new version of Photo.Teller (out soon) includes photo gifts, photo movies, entire albums, themed frames (birthday, wedding etc) as well as passport photos (industry standard), burn to CD, enlargements and index prints. The kiosks also offer a huge range of enhancement tools including zoom & crop, red-eye removal, automatic colour correction, add text, white borders, sepia and black & white prints.
3. The Power of Upselling Will Drive Your Profits
Photo.Teller will automatically upsell additional services to customers every time they use the kiosk, which will really drive your profits. It will ask the customer if they want to burn their images to CD, if they want to colour correct their images, or utilise white borders and an index print.
Additionally, you are able to add small charges to the image enhancing options. For example you can charge a customer 5 cents to zoom and crop their photo.
4. Customer Loyalty Features Keep Your Customers Coming Back
Each customer is allocated an easy-to-remember membership number to enter each time they use the kiosk. This means you can offer promotions to specific customers that are members and offer them incentives to keep returning to your kiosk.
A good example of a promotion is advertising in a local newspaper offering 10 free prints on your Photo.Teller™ with a unique promotion code. When the customer uses the kiosk, all they have to do after they enter their membership number is type the code into the promotion box and the kiosk with automatically allocate them 10 free prints. Photo.Teller™ will also track the success of each promotion and how often each customer utilises the kiosk.
You could also inform new Mums in your baby club about the wide range of features available on the kiosk that they can utilise when printing pictures and ordering products through the kiosk. Why not offer a promotion especially to the new mothers in the baby club?
5. Marketing
Photo.Teller™ can record customer details including name, address, telephone number and e-mail. You can utilise this data for a variety of marketing initiatives including direct mail and e-mail campaigns. You can also use these contacts to promote other products and services your pharmacy offers. Another good idea is to start your own newsletter to inform your customers about current health issues, new products and photography tips and services you offer.
Our customer base includes pharmacies from all over Australia, large and small, in metropolitan and rural areas that are enjoying the benefits of our Photo.Teller™ kiosks. If you would like to talk to some of our customers, let me know and we can forward some names of people to contact.
"The main reason we chose Photo.Teller kiosks for our pharmacies was for the upselling capabilities and wide range of features available, which helps get more people into our stores. The kiosks are easy to use and Whitech's after sales support and service is useful and prompt."
John Pollitt, Healthpoint Chemist Group, Mackay.
Additionally, you can view a presentation about the kiosks on our website at
www.whitechsolutions.com/photo-teller-pharmacy.html. If you prefer, we can post the presentation to you on CD, just call our Sales team. While you are visiting our website, you may also like to sign up for our newsletter to receive regular updates on industry trends and tips on how to get the most out of your kiosk. The newsletter is free and you are able to unsubscribe at anytime.
If you would like to talk about the opportunities a Photo.Teller™ photographic kiosk can bring to your pharmacy, contact us today.
Ends
About Whitech
Whitech Software Solutions is an innovative Australian company that offers Information Technology products and services to retail businesses all over the world.
Established in 1995, Whitech specialise in industry specific and customised electronic point of sale solutions aimed at improving the efficiency and profitability of our customers.
Whitech also develops market leading photographic digital kiosk and home ordering solutions, which successfully assist retail businesses in taking advantage of the digital boom in the photographic industry.
See www.whitechsolutions.com for more information.
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